Reasons to Read

Ahead of the expected introduction of new tariffs by the US on August 1, discover how tariffs are reshaping US consumer sentiment and shopping habits—across income, gender, and geography.

Read this report to discover answers to these and other questions:

• How do US consumers view tariffs, and which demographics show the highest levels of concern?
• Why are rising prices the top fear for consumers, and which groups see potential benefits such as reshored manufacturing?
• How are tariffs prompting shifts in shopping behavior, including cutbacks on discretionary spending and preferences for US-made products?
• Which demographics are changing how they shop, and what does this mean for retailers?

Companies mentioned in this report include: Amazon, Costco, Macy’s, Target, Walmart

Data in this report include: demographic breakdowns of views on the potential benefits and drawbacks of tariffs; top consumer concerns including price-rise expectations; reported and planned shopping behavior changes by gender, age, income, location, and ethnicity.

Other relevant research:

• Read the full series of US Consumer Survey Insights and US Consumer Survey Insights Extra reports.
• The Coresight Research US Consumer Survey Databank provides additional insight into US consumer behaviors from our weekly surveys.