Sustainability in Focus—Middle-Income Millennials Choose Eco-Friendly Retailers: US Consumer Survey Insights Extra

What's Inside

The Coresight Research monthly US Consumer Survey Insights Extra series offers a more detailed or specific take on trends and data from our weekly surveys of US consumers.

How much do consumers care about sustainability in retail? What aspects of sustainability are they most concerned about?

In this report, we provide our annual deep dive into sustainability, analyzing how consumers factor sustainability into their shopping decisions when purchasing essential and discretionary products. We compare results to our surveys from 2023 and 2022. We break down our findings on consumers’ attitudes to sustainability by age, income and region.

The appendix of this report provides results on consumers’ shopping behaviors and sentiment from our weekly survey questions aggregated in four-week increments over the past few months.

Data in this research report are our latest proprietary survey findings on:

• To what extent the issue of sustainability affects which retailers consumers purchase from
• The extent of influence of sustainability on choice of retailer when shopping essentials, by demographic—breakdowns by age, income and region
• The extent of influence of sustainability on choice of retailer when shopping discretionary products, by demographic—breakdowns by age, income and region
• Aspects of sustainability that consumers are most concerned about—in total and breakdowns by age, income and region
• Appendix—aggregated monthly data on activities, shopping behavior and consumer sentiment over the past six months

Other relevant research:

• The Coresight Research EnCORE Framework for Sustainability in Retail
• More research reports on sustainability
• The Coresight Research US Consumer Survey Databank provides additional insight into US consumer behaviors from our weekly surveys.