Insight Report 2 minutes PremiumSuper Bowl Retail Preview: US Shoppers to Spend $15.3 Billion, Second-Highest Amount on Record Coresight Research January 31, 2018 Executive Summary US consumers will spend an estimated $15.3 billion on Super Bowl-related retail purchases ahead of the February 4 event, according to the National Retail Federation (NRF) and Prosper Insights & Analytics. Spending will be driven by younger consumers, who are more likely to participate in Super Bowl-themed activities than older consumers are, and who tend to spend more when they do participate. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Legends of Commerce: Content & Cocktails—InfographicWeekly US and UK Store Openings and Closures Tracker 2023, Week 51: Previewing Plans for 2024—Dollar General (US) and Asda (UK) To Lead Store OpeningsEarnings Insights 1Q24, Week 7: The Latest Financial Commentary from Costco, Dollar Tree, Lululemon, PVH Corp. and MoreEarnings Insights 2Q23, Week 4: JD.com, Ross Stores, TJX and Walmart Report Strong Results; Home Depot and Target See Sales Decline
