Store Tour: Adidas Ups Its Game with New London Flagship

What's Inside

Adidas opened a new four-floor Adidas LDN flagship store on London’s Oxford Street in late October. The Coresight Research team visited the store shortly after its launch to see what new and exciting features it offers.

We discuss how, in the latest example of “spectacular retail,” Adidas has incorporated the following key themes in its new store, with a focus on improving the shopping experience for its customers:

• Digital integration, including interaction with the Adidas app
• Specialist services and product customization
• Immersive product experiences
• Localization features