Social Commerce in Focus—Beauty Leads the Way: US Consumer Survey Insights

What's Inside

The Coresight Research weekly US Consumer Survey Insights series takes a regular temperature check on US consumers’ behaviors and sentiment, based on exclusive proprietary survey data.

This week, in addition to our usual weekly findings on consumer sentiment, activities and shopping patterns (with the latest data from our July 1, 2024, survey), we present new data on the role of social media in the shopping process, diving into the popularity of social commerce and the social media platforms and product categories that are leading the way.

Data in this research report are our latest proprietary survey findings on:

• Whether consumers have used social media as part of the shopping process in the past three months
• Popular social media platforms and product categories among social media shoppers
• Activities that consumers have done in the past two weeks
• Where consumers have bought food and nonfood products from in the last two weeks
• What consumers have bought in-store and online in the last two weeks
• Consumers’ expectations for the economy overall and for their own personal financial situation

Companies mentioned in this research report include: Amazon, Facebook, TikTok, Walmart

Other relevant research:

• Beauty Shopping in Focus—TikTok Gains in Latest Quarter: US Consumer Survey Insights
• TikTok Shop: How Brands, Merchants and Creators Can Sell Products Directly on the Social Platform
• Every 12 weeks, we survey consumers about each major retail sector, and we include that data in full in our US Consumer Survey Insights Databank. Look out for focused analysis on more retail sectors in future reports in our weekly US Consumer Survey Insights report series.