Deep DiveSix Livestreaming Myths Debunked: How To Optimize US Livestreaming E-Commerce Strategies Coresight Research January 16, 2022 Reasons to ReadLivestreaming e-commerce (shoppable live video) presents a significant opportunity for brands and retailers to retain consumer engagement online and drive sales. Together with Firework, we debunk six myths about livestreaming e-commerce present brands and retailers with critical insights into optimizing their US livestream e-commerce strategies to win in the live-shopping space. This free report is sponsored by Firework and can be accessed by registering for a free account. Contents (Click to navigate) Introduction Six Livestreaming Myths Debunked: Coresight Research x Firework Analysis Myth #1: Live-Shopping Marketplaces Dominate the Livestreaming E-Commerce Space Myth #2: Producing Live Video Takes the Same Effort as TV Commercials Myth #3: Broadcasting on Social Media Will Drive Sales Conversion Myth #4: Livestreaming Is Primarily a Tool To Promote Deals Myth #5: Investing in Celebrities Translates to Sales Myth #6: Sales Conversion Is the Only Metric That Matters Firework: A Next-Generation Digital Experience Solution Designed for the Open Web What We Think Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Consumer Sentiment Falls Further After Stock-Market Sell-Off: Weekly US Consumer Sentiment, Week 12, 2025—InfographicFinancial Sentiment Recovers; Tariff Pessimism Improves; Inflationary Trade-Down Persists: US Consumer Survey InsightsHoliday Bites: Toys and Games Show Resilience and AI Suitability—Data GraphicHigh-Income Consumers Drive Uptick in Financial Optimism; Inflation Awareness Down Versus Early 2025: US Consumer Survey Insights
