7 minutes

Singles’ Day 2021: Key Trends in Product Drops

Primary Analyst: Coresight Research
Contributors
Primary Analyst: Coresight Research
Other Contributors:
Echo Gong, Senior Analyst
Insight Report

What's Inside

Singles’ Day, 11.11, is considered the prime time for brands to launch new products for the Chinese market. Our report identifies key trends in new product launches during Singles’ Day 2021.

We examine emerging trends across the following areas:

  • Platform-brand collaboration
  • Innovative products
  • Limited edition designs and packaging
  • Virtual products and NFTs
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