Singles’ Day 2020: Analyzing New Products

What's Inside

Singles’ Day presents an opportunity for new product launches, to help brands drive consumer excitement and boost sales. In this report, we discuss Tmall Hey Box—the dedicated portal for consumers to discover new products on Alibaba’s e-commerce platform—and we take a look at some of the new product strategies that brands employed on Tmall during this year’s 11.11 shopping festival:

• Crossover products (brand mashups)
• Exclusive and limited-edition products
• Value gift sets (product bundling)

We highlight new product offerings from selected brands in the beauty market—including Caudalie, Lancôme, L’Occitane, Olay, The History of Whoo—as well as others, such as Burberry, Golden Goose, Kate Spade and Tory Burch.

We present the implications for brands and retailers, with learnings that can be applied to the China market and shopping festivals in particular, as well as to year-round sales strategies.

Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events.