Insight Report 5 minutes PremiumSingles’ Day 2018: Assessing the Slowdown in Total E-Commerce Growth Coresight Research November 28, 2018 Executive Summary According to data from China-based data services firm Syntun, the total transacted gross merchandise value (GMV) across various e-commerce platforms on Singles’ Day totaled ¥3 billion ($45.2 billion). Alibaba continued to take the lead in the overall sales in this year’s Singles’ Day, accounting for 67.9% market share. JD.com and Suning.com strived to enhance the retail experience through technology with the former envisioning “Boundaryless Retail” and the latter adopting a smart retail strategy. Both retail companies drove sales through enhanced technologies. Total Singles’ Day e-commerce sales growth slowed this year. Yet the festival continues to make China’s retail sector more vibrant, provides opportunities to acquire new customers, and accelerates online-offline integration. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Innovator Profile: Optiversal Uses Generative AI To Create E-Commerce Content That Resonates with a Brand’s AudienceAvoidance Up, Activities Down: China Consumer TrackerRetail Shrink and ORC: Self-Checkout Challenges and a Rise in Shoplifting OffensesRetailTech Bites: What US Consumers Think About Retail Technologies—Electronic Shelf Labels, Facial-Recognition Software, GenAI
