Reasons to Read

This week, in addition to our usual weekly findings on consumer sentiment, activities and shopping patterns, we assess our monthly metrics on the expected impact of tariffs, and perceptions of, and responses to, inflation.

Read this report to uncover answers to these and other questions:

• How has consumer financial and economic sentiment evolved amid new reciprocal tariffs?
• In what ways are perceptions of tariff impacts influencing consumer shopping behavior?
• How are consumers adapting to inflation, and what trade-down strategies are emerging in food and nonfood categories?
• Which retailers and product categories are capturing consumer spend in this polarized environment?

The latest data in this report are from our survey conducted on August 4, 2025.

Data in this research report include: Consumer sentiment trends by income; perceptions of tariffs and their personal/economic impacts; inflation-driven trade-down behaviors in food and nonfood; retailer and category-level shopping patterns; and weekly versus rolling-average sentiment comparisons.

Companies mentioned in this report include: Albertsons Company, Amazon, Costco, Dollar General, Dollar Tree, eBay, Kohl’s, Kroger, Macy’s, The TJX Companies and Walmart.

Other relevant research:  

• US Holiday 2025: Early Outlook—Improving Signals, But Will It Last? 
• Coresight Research US Consumer Survey Databank provides additional insight into US consumer behaviors from our weekly surveys.