Reasons to Read

The Coresight Research monthly US Consumer Survey Insights series offers a more detailed or specific take on trends and data from our weekly surveys of US consumers. This month, we continue our quarterly Seasonal Shopping series.

Plus, we review holidays during 3Q25, analyzing how consumers celebrated Labor Day, back-to-school shopping and Amazon Prime Day.

We assess consumers’ spending expectations for calendar events in the fourth quarter of 2025 (4Q25): Halloween, Amazon Prime Big Deal Days, Single’s Day and Black Friday and holiday 2025 preview.

Look out for our main US holiday consumer survey, publishing this week. That fuller, holiday-focused survey complements this quarterly Seasonal Shopping look ahead.

Read this report to discover answers to these and other questions:

• How does consumer engagement with Amazon’s Prime Big Deal Days compare to Black Friday, and what are the leading product categories?
• Why are Halloween spending and celebration levels down compared to 2024?
• What role does Singles’ Day play in US seasonal shopping, and which categories are expected to perform best?
• How have consumer expectations shifted for the 2025 holiday season, and which income groups are most optimistic?
• What does consumer behavior from Labor Day, Prime Day, and back-to-school shopping reveal about early holiday spending patterns?

Data in this research report include: Spending expectations and actual behavior by event; preferred retailers and product categories; financial sentiment by income group; timing of holiday and back-to-school purchases.

Companies mentioned in this report include: Amazon, Walmart, Costco, Sam’s Cub, Dollar Tree, Family Dollar, Walmart, Amazon, The TJX Companies, Kohl’s, Target, eBay, Macy’s, Temu, Best Buy.

Other relevant research:  

• All our coverage of the end-of-year US holiday season
• Coresight Research US Consumer Survey Databank provides additional insight into US consumer behaviors from our weekly surveys.