Seasonal Shopping, 4Q24—Shoppers’ Latest Holiday Expectations: US Consumer Survey Insights Extra

What's Inside

The Coresight Research weekly US Consumer Survey Insights series takes a regular temperature check on US consumers’ behaviors and sentiment, based on exclusive proprietary survey data.

This month, we continue our quarterly Seasonal Shopping series. We assess consumers’ holiday shopping expectations for calendar events in the fourth quarter of 2024 (4Q24, October–December): Amazon’s Prime Big Deal Days, Halloween, Singles’ Day, Black Friday and the end-of-year holiday season.

This report includes a recap of 3Q24 holidays, analyzing how consumers celebrated and spent on the Fourth of July, Labor Day, Amazon’s Prime Day, the back-to-school season and the Paris Summer Olympics, comparing their actual behavior to their earlier plans.

The appendix of this report provides results on consumers’ shopping behaviors from our weekly survey questions aggregated in four-week increments over the past few months.

Data in this research report are our latest proprietary survey findings on:

• Whether US consumers expect to celebrate and spend on key holidays in 4Q24
• How much consumers expect to spend on key holidays in 4Q24—compared to last year and in dollar terms
• What activities consumers plan to do to celebrate the 4Q24 events
• Consumers’ spending expectations for the 2024 holiday season
• Consumers’ behavior and spending during key holidays in 3Q24

Companies mentioned in this research report include: Adidas, Amazon, NIKE, Target, Under Armour, Walmart

Other relevant research:

• US Back to School 2024: Retail Outlook
• Amazon Prime Day 2024 Wrap-Up: Apparel Proves Popular; AI Enriches Shopping Experience
• All our coverage of US holiday retail
• Read the full series of US Consumer Survey Insights and US Consumer Survey Insights Extra reports.
• The Coresight Research US Consumer Survey Databank provides additional insight into US consumer behaviors from our weekly surveys.