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Seasonal Shopping, 1Q25—Expectations for Valentine’s Day and Presidents’ Day: US Consumer Survey Insights Extra

Seasonal Shopping, 1Q25—Expectations for Valentine’s Day and Presidents’ Day: US Consumer Survey Insights Extra

Primary Analyst:
Aditya Kaushik, Analyst
Contributors
Primary Analyst:
Aditya Kaushik, Analyst
Deep Dive

What's Inside

The Coresight Research monthly US Consumer Survey Insights series offers a more detailed or specific take on trends and data from our weekly surveys of US consumers. This month, we continue our quarterly Seasonal Shopping series.

We assess consumers’ spending expectations for calendar events in the first quarter of 2025 (1Q25): Valentine’s Day and Presidents’ Day. Plus, we preview the end-of-year holiday season with an early outlook on shoppers’ spending plans and preferences.

The appendix of this report provides results on consumers’ shopping behaviors from our weekly survey questions aggregated in four-week increments over the past few months.

Data in this research report are our latest proprietary survey findings on:

  • Whether US consumers expect to spend on Valentine’s Day and Presidents’ Day in 1Q25, and how much they expect to spend compared to last year and in dollar terms
  • Where Valentines’ Day shoppers expect to spend
  • What product categories consumers expect to buy for Presidents’ Day
  • Consumers’ spending expectations for the 2025 holiday season

Companies mentioned in this research report include: Amazon, Publix, Target, Walmart

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