Reasons to Read

Understand how generative AI, first-party data and stack simplification are reshaping marketing technology in retail.

Read this report to discover answers to these and other questions:

• Which 50 companies are shaping the future of MarTech across six key technology segments?
• What is driving the projected $60.8 billion opportunity in the global retail MarTech market by 2026?
• How is generative AI transforming marketing creativity, automation, and personalization at scale?
• Why is first-party data becoming central to building trust and delivering high-performance campaigns?
• How are retailers responding to MarTech stack complexity and the need for integration?

Companies mentioned in this report include: 50 global MarTech solution providers across data, content, personalization, automation, campaign optimization and media infrastructure.

Data in this report include: Global retail MarTech market size and growth rate.

Dive deeper into a subset of MarTech innovators in our forthcoming Innovator Matrix, which ranks MarTech vendors by market potential and level of innovation—this report publishes soon on coresight.com.

• Discover more technology research in our Retail Technology Hub
• All our Retail-Tech Landscapes spotlighting innovators that are disrupting the retail industry