Retail Reimagined: Using New Selling Models To Drive Sales—Livestreaming and Community Group Buying

What's Inside

In our Retail Reimagined series, we offer a thematic outlook to the post-crisis world, identifying and discussing key retail trends that are likely to prevail and exploring how retail may be reimagined in response to shifts in demand and supply.

The coronavirus pandemic has significantly impacted the ways in which consumers engage in retail, and livestreaming e-commerce and community group buying models have gained traction as retailers look to engage with consumers from afar and provide seamless shopping experiences.

In this report, we explore the following key topics:

• The importance of livestreaming as a means of offsetting the decline in brick-and-mortar store sales, as well as for engaging with customers from afar.
• How technology can be used to ensure seamless and shoppable livestream experiences to boost sales for brands and retailers.
• US brands and retailers moving to emulate China’s livestreaming retail successes.
• Examples of innovative live-streaming and community group buying platform models amid and beyond the Covid-19 crisis—with highlights from Alibaba’s Freshippo and Clinique.
• Our expectations for the role of community group buying platforms in China and livestreaming in retail in the future—and its implications for brands, retailers and technology vendors.

Click here to read the first report in our Retail Reimagined series, which explores the use of gamification to attract shoppers.

Click here to read Coresight Research’s ongoing coverage of the coronavirus pandemic.