Reasons to Read

The Coresight Research Retail Innovators series examines how key players and startups are disrupting different retail sectors. In this report, we focus on three innovators in the home-furnishing market: DTC brand Burow, furniture rental startup Fernish and design platform Modsy. We discuss these relatively new industry players in the context of changing consumer preferences in the furniture sector, including increasing demand for convenience and a heightened emphasis on sustainability.

We provide company profiles and consider the following key topics for each innovator, covering e-commerce and physical retail:

• How the company has disrupted the market
• Brick-and-mortar presence
• Landscape and tailwinds
• Impact on traditional players