Insight Report 3 minutesFree ReportReports from 2018 Singles’ Day around the World Coresight Research November 14, 2018 Executive SummaryAlibaba and other ecommerce marketplace operators recently completed the tenth annual Singles’ Day shopping event on November 11 (11.11), which generated record results across the board. The two largest marketplaces reported healthy growth during their respective festivals. Alibaba reported a record $30.8 billion in gross marketplace value (GMV) on 11.11, up 27% from last year’s record $25.3 billion. JD.com reported $23 billion in GMV for its shopping event, which was held from November 1 to 11, up 26% year on year. While China is the origin and remains the epicenter of Singles’ Day, the festival has expanded globally, achieving popularity in Southeast Asia, as well as in Russia, Brazil and several European countries. This report features on-the-ground research from the global Coresight Research team visiting physical stores, as well as examples of online-only 11.11 deals. Click here to read more Coresight coverage of Singles Day over the last few years. Another Record-setting Singles’ Day This year was the 10th annual Singles’ Day, and set records across the globe. Alibaba reported strong Singles’ Day results: A record $30.8 billion in gross marketplace value (GMV) on 11/11, up 27% from a record $25.3 billion last year More than 1 billion orders were processed by its logistics subsidiary, Cainiao 237 brands exceeded USD$14.4 million (RMB 100 million) in GMV More than 40% of purchases were international brands: The top sources of imported products were Japan, the US, South Korea, Australia and Germany Lazada, a majority-owned Alibaba subsidiary, reached customers in Southeast Asia, including Indonesia, Malaysia, the Philippines, Singapore Thailand and Vietnam JD.com also reported healthy results: GMV was $23 billion for its shopping event, held during November 1–11, up 26% from the prior year Products from the US, Japan, Germany, the Netherlands and South Korea were popular Popular brands included Apple, Dell, Dyson, L’Oréal, SK-II, Pampers and others The marketplace sold more than 29,500 tons of fresh food – twice last year’s volume The company’s fast-moving consumer goods FMCG) and foods divisions sold more than 400 million items 90% of the goods ordered from the company’s fulfilment centers were delivered the same or the next day Singles’ Day in the US Our team spotted offers in New York physical stores, though Singles’ Day is not yet well-known in the US. Physical Stores Estée Lauder Source: Coresight Research Aldo Source: Coresight Research Estée Lauder Source: Coresight Research Online Stores There far more online examples of online sales for US shoppers. Source: Barneys New York Source: Calvin Klein Source: Giorgio Armani Source: Puma Source: Panasonic Source: Timbuktu Singles’ Day in Hong Kong Many of the Singles’ Day promotions at physical stores in Hong Kong drew lines of customers waiting to take advantage of the bargains. Physical Stores Estée Lauder Source: Coresight Research Gap Source: Coresight Research Twist Source: Coresight Research Online Stores Source: Zalora Singles’ Day Elsewhere in Asia Malaysia Source: Lazada Singapore Source: Sephora Taiwan Source: PCHome Singles’ Day in Europe Physical Singles’ Day retail promotions in Europe were likely subdued due to the commemoration of Remembrance Day (Veteran’s Day in the US), representing the 100th anniversary of the end of World War I. Germany Source: MediaMarkt Source: Hunkemöller Netherlands Source: Singles-day.online UK Source: Boohoo.com Source: NewChic This document was generated for Other research you may be interested in: Innovator Profile: bops—Enhancing Retail Efficiency Through Collaborative Inventory IntelligenceAnalyst Corner: AliExpress Fights for Share of Cross-Border E-Commerce with New Singles’ Day Push—with John MercerMarch 2024 Leading Indicators of US Retail Sales: Growth To Remain in Mid-Single-Digit Range Amid Rising Consumer SentimentRetailTech: Electronic Shelf Labels—A Boon or Burden for Consumers?
