Prime Day 2019: Bigger Than Black Friday and Cyber Monday Combined

Executive Summary

Amazon released its Prime Day 2019 results on July 17, 2019, calling it the “largest shopping event in Amazon history.” The 48-hour shopping extravaganza brought millions of deals and more entertainment this year.

• Amazon sold more than 175 million items during the shopping event, compared to 100 million items last year. We believe the expansion of prime day hours contributed to the increase.
• There was more entertainment this year, including Twitch Prime Crown Cup featuring FIFA19 and the Prime Day Concert headlined by Taylor Swift.
• Amazon continued to take Prime Day to brick-and-mortar stores.
• Top sellers worldwide included the Echo Dot, the Fire TV Stick with Alexa Voice Remote and the Fire TV Stick 4K with Alexa Voice Remote.

Coresight has been covering Amazon Prime Day since it was launched in 2015.  Click here here to access our additional reports about 2019 and prior years.