Insight Report 4 minutes PremiumIs Pokémon Go a Stealth Fitness App? Coresight Research July 26, 2016 Executive Summary Although Pokémon was originally a video game for kids, the latest incarnation—Pokémon Go—has amassed an adult audience as well. Apple has confirmed that the app set a new record for first-week downloads. In contrast to traditional video games, which are played while sitting at home, Pokémon Go players (kids and adults) have to go outside and explore their neighborhood in order to find monsters, PokéSpots, Gyms and eggs, which means players are getting real fitness benefits. To incubate collected eggs, which hatch into a player’s own monsters, a player must travel 2–6.2 miles (2–10 km), depending on the kind of egg being hatched. Many players are reporting on social media the number of steps they have taken while playing the game by posting data from their fitness bands, and apps that encourage social interaction between players have also emerged. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Five Ways AI Is Being Used in Beauty RetailThe Closure of Zulily: Analyzing Its Impacts on Rivals and StakeholdersAmazon Shines Ahead of Prime Day: US Consumer Tracker 2023, Week 29Head-to-Head in US Warehouse Club Retailing: Costco vs. Sam’s Club