Insight Report 7 minutes PremiumThe Pokémon Go Invasion Is Unstoppable Coresight Research July 27, 2016 Executive Summary With a peak of 26 million active players, Pokémon Go is the most successful mobile game ever in the US, surpassing even Candy Crush Saga at its peak of popularity. The game employs augmented-reality technology to combine live video with computer graphics, encouraging players to go outside and explore their surroundings in order to find virtual monsters. Retailers are seeing the additional foot traffic the game has generated as a mixed blessing, as not all players are buying in stores, but they can benefit from the phenomenon by offering players “Lures” and “PokéStops” and by supporting teams. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Showfields and Neighborhood Goods Store Closures Reveal Challenges to the Physical Concession ModelEarnings Insights 3Q23, Week 4: Alibaba, Walmart and More Report Positive Sales Growth; Gap, Macy’s and Others See Sales DeclineConsumers Remain Reluctant to Visit Public Places: China Consumer Survey InsightsNext-Generation Product Information Management: From Spreadsheets to AI—Free Infographic