Insight ReportPlenti of Rewards For Everyone Coresight Research May 1, 2015 Executive Summary American Express will launch a coalition-based loyalty rewards program in the US on May 4. Consumers can utilize all types of payments while accruing rewards, including Visa and MasterCard. Corporations can benefit by leveraging multiple companies’ marketing and advertising budgets and strategies. The program will simultaneously reach multiple cross-industry consumer bases. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Weekly US and UK Store Openings and Closures Tracker 2025, Week 4: Store Closures Near 2,100 in the USUS Drugstore and Pharmacy Retailing: Themes, Concepts and Innovators—Rightsizing for Relevance; Smaller Footprints for a Bigger ImpactHoliday 2025: A Deeper Analysis of the SNAP Impact on Holiday Sales; Recently Lowered US Retail Sales Growth EstimatesLower-Income Consumers’ Economic and Financial Sentiment Improves: US Consumer Survey Insights
