Insight ReportPlenti of Rewards For Everyone Coresight Research May 1, 2015 Executive Summary American Express will launch a coalition-based loyalty rewards program in the US on May 4. Consumers can utilize all types of payments while accruing rewards, including Visa and MasterCard. Corporations can benefit by leveraging multiple companies’ marketing and advertising budgets and strategies. The program will simultaneously reach multiple cross-industry consumer bases. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: US Store Openings and Closures Midyear 2025 Review and Outlook: Where Does Retail Real Estate Stand in a Year of Disruption? Infographic4Q24 Retail Inventory Insights: Retailers Maintain Lean Inventories as Overall Inventory Ratio Remains UnchangedInnovator Profile: GrocerAI—Delivering Fast, Personalized Grocery Baskets with Agentic AIFinancial Confidence Ticks Up Again: Weekly US Consumer Sentiment, Week 20, 2025—Infographic