What's Inside
Pinduoduo launched in 2015 and is now the fastest-growing e-commerce platform in China. Pinduoduo’s GMV surged sixfold from 2017 to 2019, dramatically faster than (still robust) 52% growth on Alibaba’s Tmall and Taobao platforms and JD.com’s 61% growth during the same time period.
This report looks at how Pinduoduo has moved so quickly to take on the established market leaders, including:
- Strategies to tap into faster growth in China’s lower-tier cities.
- How the upstart has overtaken Alibaba and JD.com in GMV growth.
- How Pinduoduo uses its partnership with WeChat.
- Tactics to leverage B2C and gamification to attract and engage consumers.
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