Market Outlook: US Beauty Industry—The Path to Recovery Is Being Led by Digital Business

What's Inside

In this Market Outlook, we explore the recovery of the US beauty industry in a coronavirus-impacted retail environment.

This report covers the following key content:

• The size of the US beauty market and expectations for growth in 2020 and 2021—including consumer spending on core beauty categories; beauty specialty retailers’ sales; and e-commerce sales penetration
• The competitive landscape—including leading retailers and manufacturers; the recent strong online sales growth witnessed by selected brands and retailers; what beauty brands and retailers are reporting on the coronavirus impact and outlook; and the positioning of DTC beauty companies such as Mented Cosmetics and Youth to the People
• Innovators that are enabling e-commerce expansion in beauty—namely Bambuser, Livescale and Perfect Corp.
• Key themes in the market—including shifting demand in skin care and makeup categories; opportunities for eye makeup; and the adoption of touchless retail

This report includes highlights from Coty, Bath & Body Works, Estée Lauder, L’Oréal, Sally Beauty, Sephora USA and Ulta Beauty.

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