Market Navigator: US CPG—Significant Growth Opportunities Amid a Dynamic Landscape

What's Inside

Each Market Navigator report offers an in-depth, data-rich view of a retail, consumer or technology sector and is packed with data on sectors, segments, companies and consumers. Our analysts discuss at greater length the sector themes they are observing and the insights they are forming on their markets. We intend these definitive guides to serve as points of reference to those in the retail ecosystem, guiding readers’ strategic decision-making and assisting them in tapping opportunities and navigating disruption in retail and adjacent industries.

In this Market Navigator report, Coresight Research explores the US consumer packaged goods (CPG) market in the post-pandemic environment. We provide the size and trajectory of the market for 2023 and beyond and key factors impacting its growth. We also discuss e-commerce penetration rates, distribution channels, the competitive landscape, key themes and innovators, and blue-sky thinking for the market.

Included with this Market Navigator: 

• Grab quick access to charts, data points and conclusions in the presentation download
• Access the data behind key charts and tables in the Excel download

Data in this research report include:

• US CPG market size and year-over-year growth rates for 2017–2027E
• Category breakdowns for the US CPG market for 2018–2027E
• Total US CPG online sales and e-commerce year-over-year growth and penetration rates for 2017–2027E
• Average price increases by selected CPG companies for 2022–2023
• Leading companies in the US CPG market ranked by 2022 revenue and total operating margins for 2017–2022
• Proprietary survey data on what CPG products US consumers are buying

Companies mentioned in this report include: Amazon, Clorox, Coca-Cola, Colgate-Palmolive, Costco, Haleon, Hershey, Kenvue, Kimberly-Clark, Mars, Mondelēz International, Nestlé, PepsiCo, Procter & Gamble, Reckitt Benckiser, Unilever

Other relevant research:

• Market Navigator: US Retail and E-Commerce—Uncovering Opportunities in a Changing Landscape
• Five Trends in US Food CPG: Transparency, Sustainability and Technology Lead the Way
• More reports in the Coresight Research Market Navigator (and Market Outlook) series
• Reports in our US CPG Sales Tracker series
• Visit the Coresight Research Food, Grocery and CPG Retail Hub to explore sector data, reports and company profiles.