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Mapping Alibaba’s New Retail Ecosystem

What's Inside

Powered by data and technology, China-based e-commerce giant Alibaba is realizing three major growth strategies through the implementation of its “New Retail” concept.

In this report, we see how the company is applying New Retail across numerous brands in multiple verticals, including:

  • Online retail
  • Offline retail
  • Strategic alliances
  • Cloud computing
  • Logistics
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