London Tech Week 2018: The Customer Value that Tech Delivers Is What Matters

Executive Summary

The Coresight Research team attended London Tech Week 2018 held June 11–17. In this report, we feature our key takeaways from the various events we attended. A follow-up report will focus on some of the notable startups we met during the week.

• Virtual Reality (VR) can make brick-and-mortar a key component of shoppers’ multichannel experience: Travel agent TUI talked about how it has adopted VR technology to offer a better shopping experience to its customers.
• Retailers should use augmented reality (AR) to stand out to make the store visit more memorable: Creative agency Swift Creatives discussed how storytelling needs to be a key goal for retailers adopting AR in-store.
• Brick-and-mortar retailers are best positioned to become the go-to place for smart-home technology: Electronics retailer Dixon Carphone showed how its physical store presence helps to educate customers and help with the promotion of smart-home devices.
• Internet of Things (IoT) helps retail and logistics operations deliver customer value: Telecoms company Vodafone showed how IoT is empowering retail to deliver more value to customers.