Key Festivals and Holidays for Promotional Campaigns in China in 2025: Calendar

What's Inside

The retail calendar in China sees a number of festivals and holidays that brands and retailers can tap with promotional campaigns—from Chinese New Year to the 6.18 shopping festival to Singles’ Day and more.

Use our 2025 calendar to plan your marketing and sales strategies for the China market.

Companies mentioned in this report include: Alibaba, JD.com, Suning.com

Other relevant research:

• Read our insights from 2024 festivals and holidays in China: Chinese New Year, 18, Golden Week, Singles’ Day
• All our coverage of festivals/holidays and China retail
• The Coresight Research China Consumer Survey Insights series presents our weekly survey findings, providing a detailed update on consumer behavior and sentiment.
• The China Retail Sales Databank brings together retail sales data to help you understand the trajectory of retail in China. This Databank is updated monthly.
• Key Festivals and Holidays for Promotional Campaigns in India in 2025: Calendar