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November 9, 2023

Key Festivals and Holidays for Promotional Campaigns in China in 2024: Calendar

Primary Analyst:
Ristha Dsa, Data Manager
Contributors
Primary Analyst:
Ristha Dsa, Data Manager
Sector Lead: John Mercer, Head of Global Research and Managing Director of Data-Driven Research
Festivals and Holidays Multi-Sector
Insight Report

What's Inside

The retail calendar in China sees a number of festivals and holidays that brands and retailers can tap with promotional campaigns. Use our 2024 calendar to plan your marketing and sales strategies for the China market.

Companies mentioned in this report include: Alibaba, Douyin, JD.com, Suning.com

Other relevant research:

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Festivals and Holidays Multi-Sector

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