JD.com Kicks Off This Year’s 6.18 Shopping Festival: A Boost for Online and Offline Retail Post Crisis

What's Inside

​JD.com launched its annual 6.18 Shopping Festival on May 25, 2020, marking the start of the event’s pre-sale period. In the wake of the Covid-19 crisis, we explore how the e-commerce platform has upgraded its services for this year’s festival through the following initiatives: 

• Price and returns guarantees 
• A move into real estate through a new partnership with Zhongjun Group 
• Fast logistics and delivery options 
• Brand alliances to offer extended benefits to shoppers and PLUS loyalty program members 
• Driving the C2M (consumer-to-manufacturer) model 
• The integration of e-commerce with physical retail to provide a boundaryless shipping experience. 

This report also includes a timeline of key events around JD.com’s 6.18 Shopping Festival, which was first launched in 2004.

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