Insight Report 1 minute PremiumIs April the Cruelest Month? Perhaps So, for Consumer Traffic at Least Coresight Research April 11, 2018 Executive Summary April is expected to be a tough month for retail demand, according to business weather intelligence company Planalytics. Last April, the weather was warmer across much of the US, and Planalytics forecasts that weather-driven retail demand will be down 2% year over year this April. The weather in Europe has been volatile as well. While there is substantial pent-up demand for spring merchandise, cold weather continues to delay purchases, since consumers generally buy according to need. The weather outlook is likely to lead to heavier discounting. Though retailers are likely to sell their spring inventory eventually, higher discounts will lead to lower profitability. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Retail Media: (Almost) Everything We Heard at Shoptalk Europe 2024Dollar Stores Retain Their Appeal: US Consumer Survey Insights 2023, Week 40Five Insights from eTail Boston 2023: Building Omnichannel Experiences, Unlocking the Power of Data, and MoreWeekly US and UK Store Openings and Closures Tracker 2024, Week 1: Rothy’s Plans To Open 10 US Stores