What's Inside
India’s large and lucrative apparel retail market is attracting growing interest from international retailers, with a number of brands plotting their market entry and expansion.
We examine the apparel market landscape in India and discuss the following key topics:
- Key characteristics that have shaped the market and consumers’ fashion preferences
- Economic reforms in Indian retail, including a timeline of FDI liberalization
- Entry routes for foreign brands and retailers
- Key international brand in Indian apparel retail and their local partners—including Gap Inc., H&M, Under Amour, United Colors of Benetton and Zara
- Socioeconomic factors that make India an attractive destination for international retailers—including the population’s age demographic and GDP per capita
- Challenges that international retailers face
For more coverage of international retail in India, click here to read about opportunities in the grocery market.
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