Reasons to Read

India’s large and lucrative apparel retail market is attracting growing interest from international retailers, with a number of brands plotting their market entry and expansion.

We examine the apparel market landscape in India and discuss the following key topics:

• Key characteristics that have shaped the market and consumers’ fashion preferences
• Economic reforms in Indian retail, including a timeline of FDI liberalization
• Entry routes for foreign brands and retailers
• Key international brand in Indian apparel retail and their local partners—including Gap Inc., H&M, Under Amour, United Colors of Benetton and Zara
• Socioeconomic factors that make India an attractive destination for international retailers—including the population’s age demographic and GDP per capita
• Challenges that international retailers face

For more coverage of international retail in India, click here to read about opportunities in the grocery market.