Insight Report 7 minutes PremiumInsights from China: Opportunities for Brands in WeChat Coresight Research February 24, 2020 What's InsideTencent’s WeChat has transformed from a social app to a “super app.” We explore the advantages that the digital platform’s diverse functionality offers to brands and retailers—such as global beauty brands Dior and L’Oréal—in the China market: WeChat official accounts act as a content marketing tool. WeChat mini programs enhance brands’ ability to drive traffic and provide a better consumer shopping experience. WeChat banner and Moments advertising helps brands to reach new consumers. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Brand Influence, Customer Experiences, AI, Sustainability and Talent Matter: Insights from NextGen Commerce, a Coresight Research ConferenceA Must-Read Guide to Shoptalk 2023: How To Maximize Your Time and Create Opportunities Across Five Retail Themes2023 US Tax Tracker #4: Post-Tax-Day Wrap-Up—IRS Issues $237 Billion in Refunds, Coresight Research Survey Reveals Consumers’ Plans for Tax RefundsMarket Navigator: UK Retail, Including E-Commerce—Consumer Constraints To Fuel Multi-Year Discounter Growth
