Insights from China: Extended Labor Day Holiday and Rising Consumer Spending

Executive Summary

In our weekly series Insights from China, we examine issues that affect international brands and retailers in China. We cover areas such as policy, consumer behavior, consumer sentiment, government regulations and the competitive landscape — as they affect business operations and the future outlook.

This week, we look at the Labor Day holiday in China, a four-day break from May 1-4, and growing consumer spending during the holiday.