What's Inside

The Coresight Research team visited Gap Inc.’s four laboratory stores, located near the company’s San Francisco, California, headquarters. In this report, we view the stores through the lens of our proprietary BEST framework for excellence in retail. Our insights cover the following:

• How the lab stores build the identity of each of Gap Inc.’s four brands—Athleta, Banana Republic, Gap and Old Navy
• Which lab stores featured the best shopper experiences and services
• How Gap Inc. uses relevant retail technology to enhance every part of customers’ journeys

For more on Coresight Research’s proprietary BEST framework, read our report, BEST Framework—A New Era in Retail Excellence.