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February 23, 2021 17 minutes

India Retail Insights: India Embraces Social Commerce, Bypassing Traditional E-Commerce

Primary Analyst: Coresight Research
Contributors
Primary Analyst: Coresight Research
Other Contributors:
Swarooprani Muralidhar, Director of Research
Insight Report

What's Inside

In this report in our India Retail Insights series, we explore the expanding social commerce segment of e-commerce in India. We discuss the following key points:

  • The size and trajectory of India’s social commerce market
  • Key models and players in India’s social commerce ecosystem—including case examples from Bulbul, DealShare, Instagram and WhatsApp
  • Social commerce funding in India
  • Our insights on why India’s consumer market is uniquely receptive to social commerce
  • Our outlook for the future of social commerce in India

Click here to read our outlook report on India’s $800 billion retail sector.

For a timeline of key festivals and holidays for promotional campaigns in India, click here.

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This document was generated for

Alternative Retail Digital Commerce E-Commerce

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