India Retail Insights: India Embraces Social Commerce, Bypassing Traditional E-Commerce

What's Inside

In this report in our India Retail Insights series, we explore the expanding social commerce segment of e-commerce in India. We discuss the following key points:

• The size and trajectory of India’s social commerce market
• Key models and players in India’s social commerce ecosystem—including case examples from Bulbul, DealShare, Instagram and WhatsApp
• Social commerce funding in India
• Our insights on why India’s consumer market is uniquely receptive to social commerce
• Our outlook for the future of social commerce in India

Click here to read our outlook report on India’s $800 billion retail sector.

For a timeline of key festivals and holidays for promotional campaigns in India, click here.