How US Consumers Are Shopping for Groceries: Revealing Opportunities in Promotions and Private Label

What's Inside

Consumer packaged goods (CPG) brands and grocery retailers are currently operating in a volatile environment, one that presents unique challenges and numerous opportunities. To succeed in this unpredictable environment, brands and retailers must observe and analyze both the broad trends and subtle shifts in consumer behavior to uncover valuable insights that can help them make more informed decisions. We discuss key ongoing consumer shopping trends in the US grocery landscape, using proprietary Coresight Research consumer survey data, as well as data from Circana and Placer.ai. We also examine store traffic, dwell time, sales and price-per-unit data, as well as trends in the private-label space.

Data in this research report include:

• Proprietary survey data on how consumers are changing their grocery shopping habits in response to inflation
• Year-over-year changes in weekly grocery store visits and average dwell time
• Year-over-year growth in dollar and unit sales for the food and nonfood categories
• Year-over-year changes in the price-per-unit of CPG products

Companies mentioned in this report include: Albertsons, Aldi, Costco Wholesale, Grocery Outlet, The Kroger, Sprouts Farmers Market, Target

Other relevant research:

• US Grocery—Retail 2024 Sector Outlook: Growth To Soften Amid Declining Inflation
• Discount Decades—US Grocery Discounters: Poised for Growth Amid Inflation and Economic Uncertainty
• Data Dive: When Will US Grocery Unit Growth Turn Positive?
• Visit the Coresight Research Food, Grocery and CPG Retail Hub to explore sector data, reports and company profiles.