Reasons to Read

Understand how tariffs are driving a surge in ultra-early holiday shopping in 2025.

Read this infographic/report to discover answers to these and other questions:

• How many US consumers have already started holiday shopping by late August—and what’s driving this early activity?
• Which demographic groups are most likely to be ultra-early holiday shoppers, and what motivates their behavior?
• How are younger, affluent, urban, and Hispanic consumers responding to tariff pressures in their holiday planning?
• What are the implications of early shopping on fourth-quarter sales, and how should retailers adapt their strategies?

Data in this research report include: Share of consumers who started holiday shopping by late August; demographic breakdowns of early shoppers by income, age, ethnicity, and location; consumer motivations related to tariffs.

Other relevant research:  

• US Holiday 2025: Early Outlook—Improving Signals, But Will It Last? 
• Coresight Research US Consumer Survey Databank provides additional insight into US consumer behaviors from our weekly surveys.