Reasons to Read

Discover how tariffs and inflation driven shifts in sentiment and behavior are shaping the mid weeks of the 2025 holiday shopping season and specifically on Black Friday event.

Read this report to discover answers to these and other questions:

• What early signals are we seeing in holiday shopping behaviors and which retailers are winning early-season share?
• Where are consumers shopping for holiday products and how are discount and convenience players performing?
• What product categories are leading early holiday purchases, and what role is inflation playing in consumer choices?
• What product categories and from which retailer did consumers shop?

Data in this research report include: Holiday purchase rates; top retailers for holiday shopping and holiday categories, Black Friday popular products categories and retailers.

Companies mentioned in this report include: Albertsons Companies, Amazon, Best Buy, Costco, Dollar Tree, eBay, Etsy, Family Dollar, Five Below, Gamestop, Hobby Lobby, Home Depot, JCPenney, Kohl’s, Kroger, Lowe’s, Macy’s, Old Navy, Ross Stores, Sam’s Cub, Sephora, Target, Temu, The TJX Companies, Ulta, Walmart.

Other relevant research:  

• US Holiday 2025: Consumer Survey and Retail Outlook—From Social To Smart: AI Becomes the New Driver of Holiday Discovery and Value
• Coresight Research US Consumer Survey Databank provides additional insight into US consumer behaviors from our weekly surveys.
• All Coresight Research coverage of US holiday retail