Insight ReportHoliday 2024: Four Social Commerce Strategies To Drive Engagement This Season Sunny Zheng, Analyst Sector Lead: Anand Kumar, Associate Director of Retail Research November 25, 2024 Reasons to ReadWe dive into trending, retail-related social media posts we have seen during the 2024 holiday season so far, offering insights into the creative marketing strategies employed by brands and retailers. From influencers to gifting recommendations to shopping hauls, discover how brands can successfully capture shoppers’ attention and share of wallet through social commerce this season. Companies mentioned in this report include: Adidas, Costco Wholesale, Facebook, Gucci, Instagram, Macy’s, NIKE, The North Face, Sephora, Shein, Skechers, Target, TikTok, Walmart Other relevant research: Holiday 2024: US Consumer Survey and Retail Outlook—Early Shopping and Deal-Seeking To Define the Season Social Commerce in Focus—Opportunity for TikTok; Apparel Captures Attention: US Consumer Survey Insights All our coverage of US holiday retail, including our Holiday Survey Bites series of infographics Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Analyst Corner: Five Key Insights from US Black Friday 2025 and What They Mean for the Rest of Holiday 2025, with Anand KumarSeptember 2025 US Retail Sales Outlook: Retail Outlook Score Plummets; Holiday-Quarter Growth Projection ModeratesWeekly UK Store Openings and Closures Tracker 2025, Week 23: Aldi and Topshop To Open StoresShoptalk Spring 2025: Day Three—Community Building, Earning Loyalty and Enhancing Search Are Top of Mind
