Insight Report 10 minutes PremiumHoliday 2024: Four Social Commerce Strategies To Drive Engagement This Season Sunny Zheng, Analyst Sector Lead: Anand Kumar, Associate Director of Retail Research November 25, 2024 What's InsideWe dive into trending, retail-related social media posts we have seen during the 2024 holiday season so far, offering insights into the creative marketing strategies employed by brands and retailers. From influencers to gifting recommendations to shopping hauls, discover how brands can successfully capture shoppers’ attention and share of wallet through social commerce this season. Companies mentioned in this report include: Adidas, Costco Wholesale, Facebook, Gucci, Instagram, Macy’s, NIKE, The North Face, Sephora, Shein, Skechers, Target, TikTok, Walmart Other relevant research: Holiday 2024: US Consumer Survey and Retail Outlook—Early Shopping and Deal-Seeking To Define the Season Social Commerce in Focus—Opportunity for TikTok; Apparel Captures Attention: US Consumer Survey Insights All our coverage of US holiday retail, including our Holiday Survey Bites series of infographics Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Nearly Half of Shoppers Seek Out Promotions To Beat Food Inflation: US Consumer Survey InsightsUS CPG Sales Tracker: E-Commerce Growth Accelerates, But Not for BeautyAnalyst Corner—The Pretenders to the AI Chip Throne Are Gunning for King Nvidia, with John HarmonWeinswig’s Weekly: It’s the Season for… Looking Ahead to Retail Opportunities
