Insight ReportHoliday 2024—Black Friday Preview: Projecting Low-Single-Digit Sales Growth as Early Deals Pull Demand Forward Sunny Zheng, Analyst Sector Lead: Anand Kumar, Associate Director of Retail Research November 21, 2024 Reasons to ReadAs part of our coverage of the 2024 holiday season, Coresight Research examines the potential of Black Friday this year (November 29), including expected growth, proprietary survey data on consumers’ shopping intentions, and major retailers’ Black Friday plans and promotions. Data in this research report include: Proprietary survey data on consumers’ Black Friday shopping intensions Black Friday retail sales and year-over-year changes, 2019–2024E Black Friday’s share of November retail sales and total holiday retail sales, 2018–2024E Companies mentioned in this report include: Amazon, Best Buy, Big Lots, Costco, The Home Depot, Kohl’s, Kroger, Macy’s, Target, Walmart Other relevant research: Holiday 2024: US Consumer Survey and Retail Outlook—Early Shopping and Deal-Seeking To Define the Season Holiday 2023: Black Friday Insights from Store Visits in the US and the UK All our coverage of US holiday retail, including our Holiday Survey Bites series of infographics Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Weekly US and UK Store Openings and Closures Tracker 2025, Week 11: US Store Openings Gain Momentum—Updates from BJ’s, Dick’s, Macy’s and MoreUS Grocery Retailing—Real Estate Insights: Value and Specialty Grocers Drive Polarized ExpansionUS CPG Sales Tracker: CPG E-Commerce Spikes and Beauty Sales Growth Jumps, Driven by Prime Day and Competing July 2025 Sales EventsWeekly US Store Openings and Closures Tracker 2025, Week 25: Furniture Frenzy—At Home’s Bankruptcy, Ashley’s Store Renewal and Openings from IKEA, Wayfair and More
