Holiday 2024—Black Friday Preview: Projecting Low-Single-Digit Sales Growth as Early Deals Pull Demand Forward

What's Inside

As part of our coverage of the 2024 holiday season, Coresight Research examines the potential of Black Friday this year (November 29), including expected growth, proprietary survey data on consumers’ shopping intentions, and major retailers’ Black Friday plans and promotions.

Data in this research report include:

• Proprietary survey data on consumers’ Black Friday shopping intensions
• Black Friday retail sales and year-over-year changes, 2019–2024E
• Black Friday’s share of November retail sales and total holiday retail sales, 2018–2024E

Companies mentioned in this report include: Amazon, Best Buy, Big Lots, Costco, The Home Depot, Kohl’s, Kroger, Macy’s, Target, Walmart

Other relevant research:

• Holiday 2024: US Consumer Survey and Retail Outlook—Early Shopping and Deal-Seeking To Define the Season
• Holiday 2023: Black Friday Insights from Store Visits in the US and the UK
• All our coverage of US holiday retail, including our Holiday Survey Bites series of infographics