Holiday 2024—Amazon Reigns While Apparel Shines: US Consumer Survey Insights

What's Inside

The Coresight Research weekly US Consumer Survey Insights series takes a regular temperature check on US consumers’ behaviors and sentiment, based on exclusive proprietary survey data.

This week, in addition to our usual weekly findings on consumer sentiment, activities and shopping patterns, we dive into findings on holiday shopping specifically. Which retailers are popular, and what are holiday shoppers buying? Track US consumers’ shopping behavior through the holiday season in this report series.

The latest data in this report are from our survey conducted on November 25, 2024, with headline findings on the dominance of Amazon and the popularity of apparel as a holiday category.

Data in this research report are our latest proprietary survey findings on:

• Whether consumers have started their holiday shopping yet, and whether they have made any holiday purchases in the past seven days
• Popular retailers and product categories among holiday shoppers
• Consumers’ expectations for the economy overall and for their own personal financial situation—plus, breakdowns of our findings by income
• Where consumers have bought food and nonfood products from in the last two weeks
• What consumers have bought in-store and online in the last two weeks
• Activities that consumers have done in the past two weeks

Companies mentioned in this research report include: Amazon, Dollar General, Kohl’s, Target, Walmart

Other relevant research:

• Holiday 2024: US Consumer Survey and Retail Outlook—Early Shopping and Deal-Seeking To Define the Season
• All our coverage of US holiday retail, including our Holiday Survey Bites series of infographics
• The US Holiday Retail 2024 Databank tracks key retail metrics for the holiday season, including hiring and delivery surcharges.
• The Coresight Research US Consumer Survey Databank provides additional insight into US consumer behaviors from our weekly surveys.