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December 2, 2021 6 minutes

Holiday 2021: US Store Traffic Jumps, Digital Sales Underwhelm During Cyber Week

Primary Analyst: Coresight Research
Contributors
Primary Analyst: Coresight Research
Other Contributors:
Marie Driscoll, CFA, Managing Director of Beauty and Luxury
Flash Report

What's Inside

This year, consumers migrated back to in-store shopping during Cyber Week, impacting digital sales. In this free report, we discuss digital sales performance on Black Friday and during Cyber Week in the US, covering the following:

  • US retailers’ digital revenues and year-over-year growth, with data from Adobe Analytics and Salesforce
  • The boost to digital sales provided by pickup services
  • US retailers’ average discount rates through Cyber Week versus last year
  • Popular product categories among US shoppers

Click here to read more Coresight Research coverage of US holiday retail.

Click here to access our US Holiday Retail 2021 Databank.

Please Login to read the full report. Not a member? Register for a free user account.

This document was generated for

Festivals and Holidays Macro Economics

Other research you may be interested in:

Weekly US Store Openings and Closures Tracker 2025, Week 13: Dollar Tree and Five Below Drive Store Openings

Where Shoppers Live vs. Where They Shop: US Consumer Survey Insights Extra

Market Outlook: US Convenience Store Retailing—Charting New Paths Through Structural Headwinds

Weekly UK Store Openings and Closures Tracker 2025, Week 13: Kingfisher Announces Store Expansion Plans; Whole Foods Opens New London Store

To discuss our research or partnership opportunities, email contactus@coresight.com.

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