Flash ReportHoliday 2020: US Black Friday and Cyber Monday Insights—Digital Sales Growth Underwhelms on Cyber Monday Coresight Research December 4, 2020 Reasons to ReadThis year, Black Friday in the US has been mainly digital, as consumers shift spending to e-commerce. In this free report, we discuss digital sales performance on Black Friday and during Cyber Week, covering the following: US retailers’ digital revenues and year-over-year growth, with data from Adobe Analytics and Salesforce The boost to digital sales provided by pickup services US retailers’ average discount rates through Cyber Week versus last year Popular product categories among US shoppers The impact of social media during Cyber Week Click here to read all Coresight Research coverage of US holiday retail. This report is available for free and can be accessed by registering for a free account. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Three Data Points We’re Watching This Week, Week 12: US Retail and Consumer LatestAnalyst Corner: Is Shein’s Fashion Model a Template for Environmental Sustainability? with John MercerUS CPG Sales Tracker: In-Store Sales Recover; Beauty Leads Growth; Online Grocery Remains StrongInnovator Profile: Wayvee Analytics—Analyzing Customer Emotions to Boost Store and Shelf Performance
