Executive Summary

This year’s Cyber Monday saw US retailers launch big promotions and consumers spend almost one-fifth more online than last year.

• Brands and retailers in the US generated some $9.4 billion in revenue via digital sales on Cyber Monday, up 19% from last year.
• Average discounts grew to 31%, up one percentage point over last year.
• With the shortened holiday season and continuing migration to e-commerce, omnichannel retailers offering in-store order pickup stand to benefit through the rest of the season.