Reasons to Read

Kohl’s and Macy’s are the two biggest names in the US department store sector. As part of the Head-to-Head series from Coresight Research, we provide insights into key elements of the businesses of Kohl’s and Macy’s, including their revenue and margin growth in recent years, shopper profiles and respective brick-and-mortar and digital strategies.

Read this report to discover answers to these and other questions:

• Why did Macy’s generate more than double the sales per store compared to Kohl’s—and how sustainable is that productivity gap?
• Who shops at Kohl’s versus Macy’s today, including differences in age, income, and urban/suburban footprints?
• Which retailer is winning digital and omnichannel—Macy’s or Kohl’s?
• What do Macy’s “Bold New Chapter” store rationalization and Kohl’s recent closures mean for sales per square foot and market share through 2026?

Data in this research report include: US revenues for both Macy’s and Kohl’s (fiscal 2020–2024); operating margins for both companies (fiscal 2021–2024); proprietary survey data on who shops at Kohl’s and Macy’s.