Deep Dive 11 minutes PremiumHave Warehouse Clubs Embraced E-Commerce? Coresight Research August 29, 2019 Executive SummaryIn this report, we analyze how warehouse clubs have recently sought to compete with online-only retailers and omnichannel rivals. As the growing penetration of e-commerce brought greater competition from players such as Amazon, warehouse clubs started to see their limited e-commerce capabilities as a significant weakness. Warehouse clubs began placing a greater emphasis on e-commerce and omnichannel capabilities, which involved developing same-day and two-day grocery delivery, rolling out buy online pick up in store (BOPIS) services and opening e-commerce fulfillment centers. Thanks to these efforts, e-commerce’s share of Costco’s total sales has been steadily rising and constituted 4% of net sales in the year ended September 2, 2018. At Sam’s Club, e-commerce generated 4.7% of total net sales in the year ended January 31, 2019. In May 2017, BJ’s appointed Rafeh Masood as its first ever chief digital officer. Warehouse clubs must find the optimum balance between in-store operations and e-commerce, and getting this right could prove instrumental in supporting long-term growth for the clubs. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: September 2023 Monthly Consumer Update: US, UK and ChinaUS Apparel and Beauty Spending Tracker, March 2023: Fashion Growth Slides; Beauty Remains StrongBed Bath & Beyond: What Went Wrong?Three Data Points We’re Watching This Week