Reasons to Read

Alibaba-owned grocery chain Freshippo has expanded rapidly since its launch in China in 2016. In this report, we examine the strategies and innovations underpinning its success in the following key areas:

• Its multi-format, multi-banner and omnichannel approach
• The deep integration of its proprietary last-mile services and supply chain
• The powerful advantage of online data for offline operations

Read our profile of Freshippo’s parent company, Alibaba.