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January 28, 2022 10 minutes

Freshippo in China: Redefining Grocery Retail with Innovation

Primary Analyst: Coresight Research
Contributors
Primary Analyst: Coresight Research
Other Contributors:
Sujeet Naik, Analyst
Insight Report

What's Inside

Alibaba-owned grocery chain Freshippo has expanded rapidly since its launch in China in 2016. In this report, we examine the strategies and innovations underpinning its success in the following key areas:

  • Its multi-format, multi-banner and omnichannel approach
  • The deep integration of its proprietary last-mile services and supply chain
  • The powerful advantage of online data for offline operations

Read our profile of Freshippo’s parent company, Alibaba.

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This document was generated for

Alternative Retail Digital Commerce Emerging Technology Physical Retail Supply Chain Food and Grocery Technology

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