Insight ReportFreshippo in China: Redefining Grocery Retail with Innovation Coresight Research January 28, 2022 Reasons to ReadAlibaba-owned grocery chain Freshippo has expanded rapidly since its launch in China in 2016. In this report, we examine the strategies and innovations underpinning its success in the following key areas: Its multi-format, multi-banner and omnichannel approach The deep integration of its proprietary last-mile services and supply chain The powerful advantage of online data for offline operations Read our profile of Freshippo’s parent company, Alibaba. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Analyst Corner: Alibaba’s Qwen Signals the Opening Act of China’s Agentic Commerce Revolution, with Charlie PoonThe Tech-Driven Future of US Retail: AI To Power Smarter Supply Chains, Seamless Operations and Personalized ExperiencesRolling Metric Improves This Week: Weekly US Consumer Sentiment, Week 41, 2025—Data GraphicWeekly UK Store Openings and Closures Tracker 2025, Week 53: Nearly 1,550 Stores Opened in 2025
