Reasons to Read

Discover how Diwali is redefining the global holiday calendar—and what it means for retail strategy in 2025.

Read this report to discover answers to these and other questions:

• How are GST reforms, rising incomes and consumer sentiment positioning Indian retailers for above-trend Diwali growth?
• In what ways is India’s festive calendar evolving into a continuous retail cycle that extends beyond Diwali?
• How are global retailers like Walmart, Target and Tesco capitalizing on Diwali’s growing mainstream recognition—and what risks are emerging?
• What does Diwali reveal about US retail readiness in the face of new tariffs, shifting pricing strategies and cultural marketing demands?

Companies mentioned in this report include: Adidas, Ajio, Amazon, Costco, Flipkart, Meesho, Myntra, Reliance Digital, Target, Tesco, Walmart, Williams-Sonoma, Zepto.

Data in this report include: India’s festive season turnover value; Diwali’s 3D retail acceleration framework; festive consumer spending patterns; tariff impacts on US-bound Indian imports.