Deep Dive 21 minutes PremiumDecoding the GLP-1 Trend: How Is the Ozempic Economy Impacting CPG Retail? Sujeet Naik, Analyst Sector Lead: Anand Kumar, Associate Director of Retail Research July 15, 2024 What's InsideGLP-1 medications—which include Mounjaro, Ozempic and Wegovy, among others—are currently reshaping the weight-loss landscape, driven by strong clinical trial results and a wave of endorsements from celebrities and influencers. We offer insights into GLP-1 drug users’ food consumption patterns, partly informed by proprietary data from a Coresight Research survey of US consumers conducted on May 29, 2024. We also explore the impact of the Ozempic economy on CPG (consumer packaged goods) companies by examining their recent fiscal results and commentaries from earnings calls. Data in this research report include: Proprietary survey data on the reasons GLP-1 medication users are taking these drugs and the lifestyle changes the drugs have inspired Changes in food consumption among anti-obesity drug users Year-over-year sales growth data for selected US food and beverage categories Companies mentioned in this report include: Abbott, Anheuser-Busch, The Coca-Cola Company, Conagra Brands, Constellation Brands, Danone, General Mills, Heineken, Mars, Nestlé, PepsiCo, The Hershey Company, Unilever Other relevant research: What the Ozempic Economy Means for US Retail Data Dive: The Global Obesity Economy—Shaped by the Spending of 1 Billion Consumers Market Navigator: US CPG—Significant Growth Opportunities Amid a Dynamic Landscape Market Navigator: US Healthcare—Evolving To Become More Personalized and Consumer-Focused Visit the Coresight Research Food, Grocery and CPG Retail Hub to explore sector data, reports and company profiles. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Purchase this report. Buy Now This document was generated for Other research you may be interested in: March 2024 Leading Indicators of US Retail Sales: Growth To Remain in Mid-Single-Digit Range Amid Rising Consumer SentimentUS Apparel and Beauty Spending Tracker, September 2023: Clothing and Footwear Growth Softens Substantially, While Beauty Growth Remains ResilientFebruary 2023 Monthly Consumer Update: US, UK and ChinaVIP Awards 2023: Retail’s Core Is Human and Rooted in Partnership