Consumer Tech Briefing: Augmented Reality Boosts Consumer Engagement during Coronavirus Lockdowns

What's Inside

Our Consumer Tech Briefing series discusses recent developments in the world of technology.

This month, we look at the role of augmented reality in new product launches, which is enabling retailers to stay connected with consumers during coronavirus lockdowns and prepare for the post-crisis retail environment.

Read more about technological innovations during the ongoing coronavirus crisis in our previous Consumer Tech Briefing report, which highlights new tools that enable social distancing and hygiene practices.